In the internet business there’s a saying that goes something like “Traffic is the Key.” As you know in order to make sales you have to have customers.
On the internet the only way to have customers is to have visitors to your web site. And how does this happen? Well it CAN happen in several ways BUT some are worthless.
Perhaps the most worthless is the random chance that a person will type the url to your web site. There really is no chance at all, why would they type something randomly? and why you?
So people need to know who you are or what your product is in order to make their way to your site. In other words you need to advertise in order to create web traffic. A slightly better way is to have a link on another of your own, or somebody else’s web site.
The only Problem is in order to get people to your site there has to be people going to those other websites which again necessitate advertising.
Internet Advertising is helped, actually driven by the search engines. The higher you rank on the search engine for a give entry the more people will visit your site. This is because people are lazy and don’t want to work to find what they want to find.
It also makes sense because everyone thinks that the top results are the most applicable to what they want, and this is the idea. So web traffic is the key, advertising is the key to web traffic, and ranking high on the search engine is the key to good advertising.
Search Engine Ranking is somewhat of a mystery and those who have figured out the most secrets are the best at advertising on the internet. Links to other pages is good, keyword relevance is good, and selling something that a lot of people want is good too.
The other thing to remember is that it is pointless to get lots of people to see your page if they are not interested in what you is selling. This brings up the concept of targeted web traffic–getting people who want what you’ve got specifically to your site.