Business Cards represent not only your business, but it also tells people your professionalism in the industry. In the business world today, the usage of business cards is far beyond just informing people who you are, it serves as one of the most cost-effective marketing and advertising tool for promoting your business.
When you distribute business cards, you certainly want to leave a lasting impression and to be remembered by your business contacts. By having a good business card design, it definitely helps you to distinguish your level of professionalism from the rest of the competitors. Of course, a fantastic business card design does not promise you instant success, but it’ll definitely help you to speed up the process.
Thereby, choosing the right business card design is important and requires careful considerations so that it will not look cheap and may tarnish your reputation in this highly competitive business world today.
Most businessmen have their company cards printed based on their own subjective preferences, never really taking into consideration if the Business Cards deliver the necessary message for Maximum Business Impact in such a minimum space.
Like the majority of sales people, you have visited a huge number of clients and prospects, some end up buying some do not, but every single one of them has your business card.
You may attend business breakfasts, seminars and other networking event for new contacts and ultimately new business, each person you meet also gets a business card.
Unless you work for one of the few companies who’s name actually reflects what you do, you may as well be writing your telephone number on a piece of paper and forgetting to add your name.
In this digital generation where information can be easily obtained within seconds, business cards still have retained their importance in the achievement of increased business exposure and business sales.
If your business already has a bunch of printed cards distributed to a number of potential customers and yet you do not see any improvement in your market reach, then it’s high time to revamp your old business card.
Take out your business card and look at it in an objective point of view. If you were the customer, would you want to keep the card, or throw it away? Are the fonts on the card too diminutive for clear reading? Or is your design reflective of what your company is in business for?
Online connectivity has made it possible for businesses and clients to communicate without hassle, yet it is the business cards which reinforce the presence of the business even in the absence of the Internet.
Thus, even when your clients are vacationing in a deserted island, or have gone camping on a mountain side where Internet connection is hard to come by, they are still able to access your business information through the business card, and even better to give your card to a prospective client.
Postcards are also viable ways to generate increased contact for your business but because business cards are handier and easier to fit into a wallet or a business file organizer, they are more certain to be carried anywhere and anytime.
Moreover, what is printed on the card is as important as to how the information is printed. A business card should have the name and the logo of the company or business, the slogan or motto of the company, the contact person, contact numbers or cell phone numbers, the business website, and if possible, a physical address.
Any business should never underestimate the power of business cards. It is able to provide quick information, is easy to keep, and if optimized to the fullest, can generate impressive sales increase.
Always remember to choose a theme that best suits your business, individual style and your business industry. If you’re in the childcare industry, a formal black and white type of card may not be quite effective for making a favorable impression among your clients.
You need to pay special attention to the type of colors in your business cards. Colors should be matched according to your business industry and style. For instance, if you’re in the funeral industry, bright-luminous type of colors may not be too appropriate. Considering the limited space of a business card, do keep the amount of images to the minimum for easier referencing.
Ensure the placement of your personal and business attributes are in the correct order. Important details such as name, phone number and email address should be printed clearly. Unnecessary information should be kept away as much as possible.
Ensure that the details of your business card are up to date. Business card with outdated contact numbers and addresses should be amended before distributing to your clients.
Even the empty space at the back of a card can be utilized to hold additional information like a map or an attractive freebie. Business cards can surely help any business to be more well-known and profitable in the long run.
To get attention, you have to be different from all the rest. Just imagine this: so many business cards strewn all over your target client’s table and even the floor. And all of them have one thing in common- almost all the business cards are in black and white. Except for 2 or 3 business cards. These few business cards are printed with a smattering of color. Which do you think would be able to catch your target client’s attention?
It is a well known fact that color makes anything look better, especially if you use it in your marketing medium. Astute business owners know the power that color can provide your promotional tools. Rather than the standard black and white in your business cards, full color business cards look better and yes, even smarter. It draws your target client’s interest and helps them become aware of you and your business.
Full color business cards even ensure that your information will be read and better understood by your target audience.
In addition, color gives your business card printing pieces the chance of getting recognized and remembered even after your initial meeting.
And these are not just creations of an overactive mind of a graphic artist trying to sell you to the idea of using full color business cards for your marketing tools. Studies actually show that people in general are twice as likely to be attracted to colored materials rather than the regular black and white. In fact, research proves that those who use color in their materials, such as business cards, tend to portray a more professional, more prepared, and more enthusiastic identity than those who deliver monochromatic ones. Hence, color almost always can persuade a target reader to become a potential buyer.
Nevertheless, as with any printing projects, full color business card printing also needs proper application and restraint on your part when you decide to use color. As always, having too many is simply too much for your target audience to take in. In fact, too much color tends to annoy your target clients, as well as distract them from what is really important – your message. Always remember that color is a tool to help you convey your message to your target audience clearly and concisely; and in turn help them to better understand what you want to say to them.
So keep everything at a minimum. Don’t get excited and go overboard with the use of color in your business cards. Practicing simplicity in your full color business cards can often lead to a more successful project than anything done with over zealous designs and layouts.