Different Types of Catalogs your business can design. Some types of catalog will not apply to your business, but keep reading and think about your business and the type of catalog you could be producing.
The first Type of Catalog is designing a catalog for a wholesale business. This is the most common type of catalog. If you run a wholesale business and are not yet producing a catalog, you are seriously missing the boat.
As a supplier you need to alert your resellers on new items you have to offer, specials on products you are trying to move, and you need to update those you supply with current shipping policies and ordering details. In addition to that, you need new customers. You could be sending your catalog to a lot of businesses that do not yet resell your products.
The next type of catalog is deigned for Retail Business. Again, it’s about attracting new customers and making more money. Obviously, the more customers you have, the more products you sell, the more money you make. You already know that. But are you designing a catalog for your retail business?
If not, you should be. For your existing customers designing a catalog for your retail business can help provide them an easy way to order more product than they do currently. If you obtain a mailing list of potential customers, your well-designed retail catalog will bring you new customers. Designing a catalog for your retail business is the most effective advertising you can do.
Now designing a catalog for your direct mailing business. If you already have a direct-mail marketing program, then you are sitting on a virtual gold mine! You have the list. You are already mailing something to people. Design a catalog for your direct mail business and see how your sales grow in leaps and bounds.
Catalog Design for expensive goods is another type of catalog to discuss. Designing a catalog for items like jewelry, furniture, and other high end products is whole category in itself. If you want to design a catalog for a high end product, then you have to design a high end catalog for your products.
Everything, from the images of your products, to the type of paper for your catalog must be considered. If you want to design a catalog that will sell expensive products. The people you will be showing the catalog to expect nothing but the best from your products and if your catalog design is anything but the best they won’t have the confidence to buy from you.
Designing a Catalog for lower priced or low-end products. There are many examples of catalogs that are designed to sell lower priced or low-end products. Fingerhut comes to mind. Designing a catalog for products that do not cost a lot does not mean you can design a catalog that no one will want to pick up and browse through.
If you design a catalog that takes your less expensive items and showcases them the way you would while designing a catalog for higher priced items, then people will think the products you see are a bargain. Rich displays for less expensive items is not new in marketing. Think of the velvet bag some liquor products are packaged in even though the liquor itself is not very high priced.
Packaging is everything no matter what type of catalog you want to design. The better the package, the more you will sell. So when designing any type of catalog keep that in mind and you will produce a catalog that people will want to not only pick up and browse through to buy your products, they will also pass it along to others.
The principal prop of most businesses in marketing their products and services is the catalog. Of course, its preparation and creation is a matter of more than passing care and study. If your business is to create a saleable catalog, you must analyze first the good points of your business. You must write down all the important information and study catalog design over and over again, adding a fresh thought from time to time, eliminating an unnecessary paragraph or sentence and presenting the facts desired to complete the catalog.
Understand that the foundation of a good catalog is the idea. The idea is the basis of the advertisement. It is the prime and primeval requisites of ads. Without the idea nothing can be stated. Remember that the better the idea the better the statements and the stronger the advertisement. Thus, is it important to study, absorb, and think out the ideas carefully. Words are the vehicles of ideas and when you are able to conceptualize a good idea you may as well be able to use creative and appealing words.
Ideas may consist of facts related to the business together with out-side thoughts – thoughts that have indirect bearing to the business. Ideas come from many sources. You pick up a newspaper and your brain receives a score or more of ideas. You pick up a book and the author’s ideas are tincturing your mind. And when you come in contact with other people and you are at once inoculated with their thoughts. Thus, a mind that is trained in ad writing can study a business and pick out the best advertising phase and the best set of ideas. So as a business owner seeking to create an effective catalog, you should study your readers with great consideration. Advertising, in a sense, may be defined as the influence of mind over mind, thus, the psychological element in advertising is the most important one.
After devising the idea, you are now ready to write out your catalog. Your first draft may be satisfactory, the second better but still not up to your expectation, and the third is near perfection and the fourth and fifth feels that you are ready for the printing press. At this point, it is vital to emphasize the importance of giving the catalog a good printer. Keep in mind that a poorly printed catalog is a poor salesman – it misrepresents instead of represents. Thus, aim for a printer that offers a dignified, business-like and impressive printing.
After having gone through with producing your stunning Catalog, you are now ready to put your ad to the test. This is the time you will know whether your idea and creativity works.