Advertising and Search Engine Optimization SEO 

follow link In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. 

annotated bibliography pdf For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. 

http://gyandeepglobalschool.com/?q=site_key-buy-essays-cheap This can be achieved by applying Search Engine Optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

http://terlanajans.com/how-to-write-the-conclusion-of-an-essay/ SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. 

go to link When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. 

http://themarketgirlblog.com/?p=dissertation-gographie-terminale-es Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. 

http://chillingmama.com/?p=argumentative-essay-is-homework-helpful They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet. 

http://frasesdaconquistalivro.com/?p=non-profit-organization-business-plan-template “Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads”. A catchy headline such as this in your newspaper or on a website is enough to spark you into action. As a proactive entrepreneur, you are likely to waste no time in enquiring about advertising design agencies or web marketing firms in your local yellow pages or over the net, compare rates and pick one to handle your internet marketing.

However, soon you find out that your website is up and running but as far as bringing in business is concerned, you have nothing to write home about. Now you start wondering about the whether the figures quoted in the report were cooked or you did something wrong.

So what went wrong, where?

Only one in 10 websites do it right

Research associated with web marketing reveals there are more than 10 million websites of which approximately 60% are commercial. Yet, less than 10% of these follow the right steps to make the web work for them.

As an entrepreneur you can draw two important inferences from these statistics. First, despite there being millions of websites, you need to worry only about a few of your competitors.

Second, when most of the web marketers still groping in dark you have the fair chances to carving a niche for your products or services by taking smart web marketing steps.

A strategic plan to launch your product or service on the web is the backbone of your web marketing efforts. To set up a website was your immediate goal and you did it on time. But the key to its success lies in the question, how you have done that and what next? If you want to grow and use internet to generate business for you then you need to harness the potentiality of this e-platform smartly. 


Need for Targeted Traffic

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Attractive design, crisp and compelling copies, easy navigation, well planned graphical illustration and most importantly creating strong brand image are some of the most important aspects that goes behind architecting a successful website.

But the task doesn’t ends here. What next? Think why people are ready to pay exorbitant rates for buying an office space or shop in busy commercial area. The same rule applies here. You need to have traffic on your website to make it work. Now ‘traffic’ again is a little vague unless I prefix the word ‘target’ to it. You need ‘targeted traffic’ on your website. 

The figures simply suggest advertisers and marketers have started realizing web as a powerful medium of advertising. If your web is not working for you then you need to find an interactive advertising agency that provides full array of web development services along with marketing solutions.

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venture capital research paper “Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads”. A catchy headline such as this in your newspaper or on a website is enough to spark you into action. As a proactive entrepreneur, you are likely to waste no time in enquiring about advertising design agencies or web marketing firms in your local yellow pages or over the net, compare rates and pick one to handle your internet marketing.

However, soon you find out that your website is up and running but as far as bringing in business is concerned, you have nothing to write home about. Now you start wondering about the whether the figures quoted in the report were cooked or you did something wrong.

So what went wrong, where?

Only one in 10 Websites do it Right

Research associated with web marketing reveals there are more than 10 million websites of which approximately 60% are commercial. Yet, less than 10% of these follow the right steps to make the web work for them.

As an entrepreneur you can draw two important inferences from these statistics. First, despite there being millions of websites, you need to worry only about a few of your competitors.

Second, when most of the web marketers still groping in dark you have the fair chances to carving a niche for your products or services by taking smart web marketing steps.

A strategic plan to launch your product or service on the web is the backbone of your web marketing efforts. To set up a website was your immediate goal and you did it on time. But the key to its success lies in the question, how you have done that and what next? If you want to grow and use internet to generate business for you then you need to harness the potentiality of this e-platform smartly.

Need for Targeted Traffic

http://melinakiki.com/?p=national-geographic-homework-help Attractive design, crisp and compelling copies, easy navigation, well planned graphical illustration and most importantly creating strong brand image are some of the most important aspects that goes behind architecting a successful website.

But the task doesn’t ends here. What next? Think why people are ready to pay exorbitant rates for buying an office space or shop in busy commercial area. The same rule applies here. You need to have traffic on your website to make it work. Now ‘traffic’ again is a little vague unless I prefix the word ‘target’ to it. You need ‘targeted traffic’ on your website.

Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1 billion increase over Q3 2006.

The figures simply suggest advertisers and marketers have started realizing web as a powerful medium of advertising. If your web is not working for you then you need to find an interactive advertising agency that provides full array of web development services along with marketing solutions. 

You need to get your web site index by the search engines so people can find you! 

http://classic-events.pt/?p=antigone-tragic-hero-essay If you were to think of your site as a shop on the high street of your local town. People would walk past, see your displays and shop front and maybe pop in. This however is not true for the web. 

page The way the internet is made, there is no such thing as passing trade. You can have the best site in the universe. You can have a revolutionary product which will change the way millions of people search the internet. You could have a very important message that everyone should read, but no one will come if they don’t know where it is.

To get people to visit your site, to read your message, to buy your products they need to know where to find you. People need to know your website address, your URL or be able to follow a hyper link to your site.

How do we tell people about your site? Word of mouth? Yes, this works but you can only tell so many people face to face. Should you send out an email to a list of people you recently bought from someone on the internet (10,000 email addresses for $10)? In one simple word – NO – This is the easiest way for you to lose your website, your credibility, your hosting – even your email and internet account. This is called spam.

Even though you personally may get tons of spam in your mailbox each day doesn’t mean you should do it too. It is something protected by law. Yes, you can be in serious trouble if you spam.

As a rule of thumb. Only email people who have either emailed you (not spam) or someone who has personally asked you to send them information of a particular type. It would be a waste of time sending someone an email about automobiles if they are only interested in stamp collecting. I know, there could be an exception to the rule where someone could be interested in stamps with automobiles on them.

Statistically most people visit web sites by searching for them in a search engine. The funny thing is, that even if someone knows your URL or website address, they still type it into a search engine. Almost everyone has either a search engine as their homepage or they use the one provided by their internet provider and that almost always has a search box provided by a search engine.

They type your URL into the search box and press enter. If you aren’t listed in the search engine they are using, guaranteed one of your competitors will be.

 

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