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Tips to Keep in Mind to Design Professional Quality Brochures

Tips to Keep in Mind to Design Professional Quality Brochures 

The purpose of your Brochure may differ from business to business. Some are designed to display services, whereas others are focused on selling an idea.

A successful business strategy is often defined by a good advertising and marketing plan. Look around. Any venture that lacks the proper come-on to customers is almost always doomed to fail. 

Many marketing companies would be more than happy to assist in creating a brochure design that is professional and have a lovely look to them. However before going to one of these companies or even considering them one must consider what it is the brochure design is supposed to accomplish. 

Creating a brochure is something anyone can do now with the many brochure making software available on the Internet. Those who do not have the time or the inclination of making their own brochures can always hire one of the many online and offline printers who will print brochures for you at a price. However, it is the tips to create a professional quality brochure that has to be kept in mind when making a brochure.

No matter what the focus of the brochure is, it needs to be readable, intriguing, and functional. The brochure must grab a viewer’s attention and hold it long enough to deliver the pertinent information. 

A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the Internet, graphic design and advertising journals, or word of mouth. 

Why do you need a brochure? 

If designed and distributed properly, a brochure printing could the singlemost important traditional advertising strategy your company could have. Sure, a poster does the same thing, too, but brochures are easier to hand out and pass around and don’t take up much advertising space.

Brochure printing is synonymous to traditional advertising as milk is to coffee. You may not have a brochure printed for your business, but doing so would make the experience sweeter and more interesting. If you’re chatting with someone you don’t know too well and would like him to know about your business, you could start with a brochure that sums up all you have to say.

A brochure is non-intrusive and non-aggressive. That means, the person you give it has the option to take a look at it now or set it aside for later. The important thing is, he will most definitely take a look at it. And if your brochure is printed in an enticing way, it will be something he will never forget. 

How do you design the right brochure? 

Most brochures are printed in the tri-fold, 8.5 by 11-inch layout, but you can experiment with their size, depending on the look you want to achieve and your budget. They can either be full-color and two-color. Full-color brochures are relatively expensive because they require more printing processes to be completed.

Full-color brochures are not always the more effective choice. If you’re artistic and know how to play with different shades of gray and white, you can produce a brochure that trumps even the most gaudy looking ones.

Of course, the content on your brochure should be brief. The purpose of brochure printing is defeated when you try to write a semi-novel on it. Remember, majority of businesspeople and clients have short attention spans because of the plethora of advertisements around. Keep your pitch short and simple.

To sum up, brochure printing should answer the what, where and why of your venture. Your mission fails when the brochure reader will not be able to identify what your business is all about.

Brochure printing is not an obsolete advertising tactic, no matter what other modern marketers say. After all, brochures are the ones that more often end up being stuck to refrigerator doors and used as makeshift bookmarks. They have better recall.

How do you grab your customers’ attention with just a piece of paper?

You could try by giving the viewer a paper cut, but that’s not the kind of attention you want, is it?

Seriously though, with so many brochures out there, how do you stand out? The answer is quite simple. Make sure your brochure is professionally designed, written, and printed.  

Tips to Keep in mind when you hire a freelancer or agency to design your Brochure:  

Text is the key. Anyone can write copy, but only a skilled copywriter can write easy-to-read, strong sentence structures that articulate your company’s message. Wouldn’t you rather go to a specialist?

Question all. No matter who is writing your copy, make sure the headline on the front of the brochure is in the form of a question. This question should make the viewer want to open the brochure to learn more.

Focus on a problem that is most common in your target industry then tie it directly to a solution you provide your clients.

Color matters. Stay in tune with your corporate colors. This will help keep an overall brand image in tact as well as strengthen the brand.

Type Issues. Typography should be relevant and thought out. Type is so strong that it can make or break a brochure.

Stay away from typical fonts and try to stand out from other brochures in your field.

Picture This. If you do not need pictures to articulate a message, then do not use them. Most of the time people are prone to use so many pictures in a brochure, they don’t realize they are clouding their message and making their brochure ineffective.

Pictures are great, especially when relevant, but they draw reader’s eyes away from the copy which you have spent so much time perfecting. So, use pictures with taste and if at all possible, don’t use them at all. 

A Look At Brochure Printing Services 

If you try to cut corners on your brochure you will end up spending more money down the road when you have to get it redesigned. Make sure you do it right the first time, and you will have a brochure that helps you make the biggest return on the investment. 

Some companies will provide typesetting, design, color separations (four-color process), color proofing and proofreading service, while other companies just provide the most basic color printing, folding and shipping. 

There are brochure-printing companies that will do everything for you; all you need is a clear idea of your brochure’s requirements and whether it is business, promotional or another application, and the brochure company will take it from start to finish. Brochure design can be a challenge, so you might consider working with the professional designer that many brochure-printing companies offer. Some companies even offer sales literature development assistance and strategic marketing plans. However if you do your own design, copy writing, typesetting and art placement, and use these services sparingly, you will save money. One thing to keep in mind if you choose to do so is that most basic brochure printing companies will warn you that they will not proof read your work, and that corrections cost extra.

If you simply start at the beginning with a step-by-step review of your needs, many companies will walk you through the features and benefits of their products and services. Because there is so much competition, many services (such as shipping) are offered at a discount or even free. Furthermore, most brochure printing companies will provide their own customer service representative who will work closely with you to make sure your job runs smoothly and efficiently through the entire process, from pre-press to final distribution.

You should investigate thoroughly each brochure printing company and the services they offer to make sure they meet your requirements. A well-designed brochure can work wonders, and are well worth the effort. 

Tips On Creating Professional Quality Brochures 

1. The first and best thing to do before creating a brochure is to collect and study brochures found around you. Find out what it is that sets one design to be more appealing than another is. By carefully studying the other designs, you can very well develop your sense of good design to create a good-looking brochure. Once you have got an idea of what the brochure should look like, you have to decide which group of people you are catering your information to. Choose a font that best expresses the voice you desire, like perhaps a professional, humorous or casual one, and still manage to keep your message clear. It is not advisable to use more than two fonts in the brochure, as in doing so; you distract the reader from your message. Instead, to get your message through, you could vary the font size of individual parts of the design according to its importance in the brochure. It is of no use underlining matter for prominence as it only causes clutter and makes the text harder to read.

2. Next comes the part of placing the right information in the respective pages of the brochure. Decide which information is necessary, and arrange this information in order of its importance. The clearer you are about the order of importance in the brochure, the better the brochure will be. To get the best placing for your matter, it is better to make sketches and move the matter around till you get the best layout. If you have to use boxes and bars in the brochure, use them sparingly as although they work well for directing one’s attention and separating busy areas, too many of them makes your brochure look cluttered and confusing. You could try other options for grouping and separating like making the more important information being larger, bolder or brighter than other information.

3. Make sure to promote your company in the brochure, as this is the main aim of a brochure! People are always more comfortable dealing with a known entity. So if you promote you and your company with it’s credentials and credibility, the customer feels more comfortable dealing with you. Make sure you include such information in the brochure that speaks for you when you are not there. Don’t forget to stick to general terms of quality and leadership when promoting the products of your company instead, state what it is that you have and no one else has. This is bound to increase sales to your company. When promoting service and warranty in the brochure, make sure that it also relates to reliability, as people need reliable and loyal services when dealing with a company. You could also consider including testimonials or client lists in your brochure. You will be surprised at the wonders good references make! There is no point on including cliches and trendy jargon in your brochure, as not everyone can understand this jargon. The prospective of the brochure is lost if not everyone can understand whatever it is that you print in the brochure.

4. Try to keep some negative space in the brochure to create a relationship between the contents and the page and bring specific information into focus. Having some empty or white space in the brochure affects the overall tone of lightness and heaviness of the brochure. Whatever design or layout you choose for the brochure, it is always better to keep the brochure as simple as possible. Place only the necessary ingredients for communicating your message in the brochure. If you feel like placing graphic elements in the brochure for ornamental reasons, first ask yourself if they help in directing the reader’s attention or only serves as a distraction.

5. There are hundreds of paper colors available for using on the brochure. However, the most effective brochures are usually done in only one or two colors. Sometimes, black and white brochures prove to be more dramatic than colored brochures. Remember that the cost of printing has to be taken into consideration when choosing colors for the brochure. The more colors there are, the more expensive will be the printing costs. Paper too comes in a wide range of colors, sizes and textures. You could also consider using recycled paper which adds an interesting flair to your brochure design and also reduces the impact we make on our natural resources. However, recycled paper is more expensive than regular paper, and could make the printing of your brochure more expensive.

6. After completing the layout and choosing the font and paper for the brochure, it is important to proofread your brochure. Proofread it several times before having it printed, as once printed, it is impossible to fix an error not spot. Reading lines backwards is a good idea for checking errors. Once all this is done, stand back and look critically at the overall layout of the brochure. If needed, you could also get someone else to look at the layout to give his or her views on it. If everyone, including you, is happy that this is a great brochure, then go ahead and print it! 

Effective Brochure Design 

If the main goal of the brochure design is to gain new customers it should be sharp and catchy. Make it something that the customer will notice and not want to toss in the garbage. Also give them reasons as to why they want to do business with you. Keep in mind that you are always in competition and that you will want to win the most customers possible. New customers need to know why you are so wonderful and why it is a better financial investment for them to give their money to you.

Alternatively if the main goal of the brochure design is to get customers that have already done business with you to come back then you are going to need to gear your brochure towards them. Snappy catchy pictures are not necessarily needed in this case. Here they already know who you are and will take a moment to see what you have to say. The best approach for the speech of the brochure is to keep it at a friendship level. They know you and have already spent some money with you. The goal here is to keep them spending their money with you. To do this talk to them like they are an old friend. Let them know that their business with you was greatly appreciated and that you would love to see them again.

Never underestimate the use of incentives given in a brochure design. Bargain shoppers are going to come flocking in to new businesses or return to old companies that they had once used all because they have a coupon in their hand. They love a good bargain and if you give them a good bargain they will love you. Also the average not so bargain crazed customer is going to come to you over the competition that doesn’t give an incentive. Think in the mind of the shopper. For example if a shopper is likely to save $20 on an incentive that you offered on something through your brochure design then that is $20 more likely that they will spend on other or more products.

Keep these points in mind when creating the perfect brochure design and you too will have an effective brochure that will bring in more business. 

If the main goal of the brochure design is to gain new customers it should be sharp and catchy. Make it something that the customer will notice and not want to toss in the garbage. Also give them reasons as to why they want to do business with you. Keep in mind that you are always in competition and that you will want to win the most customers possible. New customers need to know why you are so wonderful and why it is a better financial investment for them to give their money to you.

Alternatively if the main goal of the brochure design is to get customers that have already done business with you to come back then you are going to need to gear your brochure towards them. Snappy catchy pictures are not necessarily needed in this case. Here they already know who you are and will take a moment to see what you have to say. The best approach for the speech of the brochure is to keep it at a friendship level. They know you and have already spent some money with you. The goal here is to keep them spending their money with you. To do this talk to them like they are an old friend. Let them know that their business with you was greatly appreciated and that you would love to see them again.

Never underestimate the use of incentives given in a brochure design. Bargain shoppers are going to come flocking in to new businesses or return to old companies that they had once used all because they have a coupon in their hand. They love a good bargain and if you give them a good bargain they will love you. Also the average not so bargain crazed customer is going to come to you over the competition that doesn’t give an incentive. Think in the mind of the shopper. For example if a shopper is likely to save $20 on an incentive that you offered on something through your brochure design then that is $20 more likely that they will spend on other or more products. 

Points To Consider In Brochure Printing 

Great looking and promotional brochures create a compelling image of your company, its’ products and services. Whatever your promotional need be, the brochure format is the best answer to your needs. Brochures prove to be extremely versatile in content and use. You could hand them out at trade shows or provide them to your sales reps as selling aids. Whatever the mode of distribution of your brochure be, it’s printing has to be constant and attractive to gain the attention of the reader.

Most of the brochures are flat sized. The number and types of folds in your brochure enables you to create a variety of print communications in terms of look and function. The folding of the brochure creates a great impact on the functionality of the brochure. Four page brochure displays a lot of information and the design concept of the brochure begin with the display of this information within the constraints of the size and layout of the brochure. Most brochures are printed with more than one color; and it is proven that people respond more positively, and longer, to full color promotional brochures. However, when using multiple colors for the brochure, you have to make sure that the colors used in the brochure complement each other to give your brochure a unique appearance. If necessary, you could use photographs and graphics to accentuate your brochure.

Using images and pictures in the brochure adds spice to your brochure. In this way, they also draw the reader’s attention to read your brochure. There are many businesses that stick to a specific font or color for use in the entire brochure. This is because using the same color and font promotes uniformity in the brochure, and at the same time, makes it easier for the reader to read the brochure. You could also consider adding your logo in your brochure, as this proves to be an added advertisement to your company or product. It is always better to hire the services of an experienced brochure designer to create your brochure design for printing. This is because even if the cost may be a factor here, this cost can be compensated when the brochure reaches the masses, and there is an increase in sales! And remember the brochure designed by a professional will definitely be better than a brochure that you venture to create on your own!

After creating the right design for your brochure, it is the right paper that has to be chosen. There are different varieties of paper to choose from; choose the paper that best suits your color and design of the brochure. Remember that printers offer great discounts on orders of large quantities of brochures. So it is beneficial to order brochures in large numbers. So choose the right designer, and printer to help you produce the most efficient brochure posible! 

What Makes A Good Brochure Print 

The following are indeed the essential elements that make a good brochure print.  

1. Designs 

This is one of the factors that can work to make your material stand out. In deciding to choose for the designs you have to choose for the important and meaningful photos, images and illustrations for your brochures. Having a target audience and purpose in mind you can decide on the appropriate design that will best fit with your purpose. In making your designs you need not to make them very daunting a simple brochure designs can give more impact rather than those with extravagant designs. 

2. Colors 

Colors had been known as one of the grate feature that makes any material alive and alluring. A well detailed color application can make your brochure prints stunning and attractive. Mainly the success of the material also lies on the colors applied for an appropriate color designs can easily grab your audience attention and end up with turning them to be potential customers. 

3. Content 

Persuasive and informative content can valuably convey your messages effectively. Choosing for the appropriate fonts and right choice of words can simply get the attention of your customers. Thus in formulating your content, refrain from making your brochure too wordy but rather keep them to have a brief headline and a meaty body. Make sure that you are able to make a light touch about the topic so that your audience will excite to inquire about more information. An informative content of your material will make your reader conscious to read them and try out your services. 

4. Quality Printing 

Making use of the groundbreaking technology and high-tech printing machineries will end up with professionally made quality brochure prints. Producing quality brochures will build a trusted relationship with your clients and as well as establish a good name in the market. Above all the other factors mentioned this element must be given of more importance. 

Keep these points in mind when creating the perfect brochure design and you too will have an effective brochure that will bring in more business. 

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