Web Site Technologies, Client Side, Servers Side, Cascading Style Sheets or CSS, Client Side and Servers Side, eXtended Hyper Text Markup Language HTML, HTML Hyper Text Markup Language

Web Design - Website Design & Development - Website Programming

Web Design - Website Design & Development - Website Programming 

Web Design  is a broad term used to encompass the way that content is delivered to an end-user through the World Wide Web, using a web browser or other web-enabled software to display the content.  

The intent of web design is to create a collection of online content including documents and applications.
 
A Website may include text, images, sounds and other content, and may be interactive. Companies are likely to appeal to a broader audience and increase sales through Search Engine Optimization SEO, Extensive Keyword Research, and Strategic Linking.
Web Design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include Web Graphic Design; Interface Design; Authoring, including Standardised Code and Proprietary Software; User Experience Design; and Search Engine Optimization SEO.
 
Increasing the number of website visitors will enhance the number of visitors turned customers. In addition, there are other forms of multimedia advertising available, such as videos, and online advertising, to get your company and product known.
 
Web Design is different than traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. Business marketing has entered a new era of internet marketing that has much broader reach than any other type of marketing.

Website Designing

Intensive research based on the client's requirements. Designs planned according to key web standards. Designs planned to ensure improved ranking and high traffic. Intriguing designs to ensure high conversion rates   

Website Programming 

Expert team with detailed know how of coding standards. Experienced professionals with extensive understanding of open source software work to offer customized web based solutions. We have our own code library.

Custom Blog Design 

Professional blog design to fit seamlessly with your corporate image. Blogging can help to build or enhance your online presence and to generate new business. Blogs are simply another way for you to stay connected with current clients, reach out to & attract potential clients, and interact with employees, vendors, and others in your industry.
 
Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term Web Design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Modern Browsers

Since the end of the browsers wars there have been new browsers coming onto the scene. Many of these are open source meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many to be better that Microsoft's Internet Explorer, such as: Google Chrome, Safari, Opera and Mozilla Firefox.

New Standards

The W3C has released new standards of HTML (HTML5) and CSS (CSS3), as well as new JavaScript API's each as a new but individual standard. However, while the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript API's, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript)

Tools and Technologies used to Develope Websites

Web Designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web graphic designers use vector and raster graphics packages for creating web formatted imagery or design prototypes. Technologies used for creating websites include standardised mark-up, which could be hand-coded or generated by WYSIWYG editing software. There is also proprietary software based on plug-ins that bypasses the client’s browsers versions. These are often WYSIWYG but with the option of using the software’s scripting language. Search Engine Optimisation tools may be used to check search engine ranking and suggest improvements.

Other tools web designers might use include Mark up Validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

Skills and Techniques

Marketing and Communication Design on a Website

Marketing and Communication Design on a Website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favourably.

User Experience Design and Interactive Web Design

Users understanding the content of a website often depend on users understanding how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of that website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more unique, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the knowhow, nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Web Page Layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider if the sites page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle, and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and windows varying in sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can.

As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive Web Design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's stylesheet through an enhanced use of the CSS @media pseudo-selector.

Web Typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10 and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most layouts on a site incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.

Motion Graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Quality of Web Code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error prone, but standards can relate to the correct layout of pages for readability as well making sure coded elements are closed appropriately. This includes errors in code, more organized layout for code, and making sure IDs and classes are identified properly. Poorly-coded pages are sometimes colloquially called tag soup. Validating via W3C can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user. 

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